- Brand: Eterna
- Circa: 1970
- Model: Bracelet watch
- Reference: N/A
- Calibre: N/A
- Movement: Manual
- Material: 18ct white gold
- Features/complications: Decorative lapis lazuli and diamond set bezel
- Dial: Lapis lazuli dial featuring applied 18ct white gold hour indices and baton hands
- Case dimensions: 34 x 50mm
- Bracelet/strap: 18ct white gold integrated bracelet, length approximately 170mm
- Accessories: N/A
- SKU: 1535
Essay: On the 7 November 1856, Dr. Joseph Girard and Urs Schild, a 28-year-old school teacher, realized that, with the emerging of the Swiss watch industry, there was a big opportunity for a company producing movements. They established the watch movement (ébauche in French) factory "Dr. Girard & Schild" in Grenchen (canton of Solothurn) and soon started producing both semi-finished movements (in French ébauches brutes) and fully finished watch movements (ébauches blanc-roulant).
Urs Schild became a National Council of the Swiss Confederation, in 1882. Six years later, he died at the age of 58. After the death of Urs Schild, his two sons, Max and Theodore, took over the company. Soon after, Max made a business trip to the United States. He returned to introduce machinery to the craftsmen. Max Schild was ahead of his time and his ideas were unpopular. Discouraged, he left the company and handed power over to his brother Theodore, with whom Eterna entered a prosperous 20th century.
In 1890, when the company was employing about 300 workers with a daily production of 180 timepieces, the "Eterna" logo started to appear on the dials of some watches as the name of a collection.